Over the last two months, various items of news concerning the new as yet unopened Westfield Sydney have revealed that this new complex has great potential to change the future of the retail landscape in the Sydney CBD forever. Phase one of the $1.2 billion redevelopment is expected to open before Christmas 2010. Many websites rumour that the 100 stores in Phase 1 will open in the week of 25 October 2010.
For those that have missed the two most exciting pieces of information, I have summarised them here. These are the new diversity of particularly international brands to open in the new complex and most excitingly, the prospect of extended trading hours.
Extended trading hours to commence
The Australian reported on 19 July 2010 that all 100 shops in Phase 1 of the redevelopment, will open until 6:30pm excluding Thursdays (9pm) and Sundays (6pm). This is an extension of only 30 minutes, and in itself is not newsworthy.
More importantly however, all lifestyle and food outlets in the new Westfield Sydney will open until 11pm from Sunday to Wednesday, and until 12am from Thursday to Saturday.
Westfield acknowledges the need to revitalise the Pitt Street shopping area at night, in a bid to attract and retain a potential 200,000 people that work in Sydney’s CBD after they have finished work. By doing so, the company hopes to change the typical Sydneysider’s habit of going home straight after work and shopping at their suburban shopping centres on the weekend. Westfield hopes to transform the Pitt Street commercial and shopping precinct into an attractive destination for workers after they have finished work.
Westfield acknowledged in the article that this was done in a bid to retain workers in the city after work. This strategy taps into a market of approximately 200,000 people. Sydney’s CBD worker population is by no means small, and is one of the most concentrated urban business districts in the world.
The vision is that shopping hours in Sydney will gradually increase to 10pm on weeknights, putting the city on par with other global shopping centres like Hong Kong, Tokyo, Singapore, Paris and New York.
List of international and domestic retailers
The Sydney Morning Herald reported that Westfield has confirmed that Spanish clothing giant ZARA will open in the new Westfield Sydney. A lease was signed with ZARA this week for a three level, 1830 square metre shop inside the Westfield complex. Contrary to many previous reports, ZARA opted to open with a shopping complex as opposed to an independent flagship store location.
Other tenants moving into Westfield Sydney include (selected):
- 100 Squared (12 mini stores for young, emerging designers)
- Armani Exchange
- ck Calvin Klein
- Carla Zampatti
- David Jones
- DKNY Jeans
- Emporio Armani
- Ermenegildo Zegna
- Harvey Nichols
- JB Hi-Fi (concept store)
- Le Coq Sportif
- Miu Miu
- Tag Heuer
- Ted Baker
- Thomas Dux